Our group went to Fashion for Hope, a charity fashion show held at the Weidner Center October 6th (www.freedomhouseministries.org). The show featured clothing from local boutiques like Urban Behavior and Flow and larger retailers like TJ Maxx. It was a walking advertisement and sometimes a dancing one. Shopping and dancing are feel good activities, even more so when it is for a good cause.
It was interesting how modern fashion was mixed with traditional garb from Latino and Asian culture. One incident that I thought was odd was during the traditional Latino clothing part of the show. It was presented as more of a history lesson and it was quite unorganized which took attention away from the clothes and the bigger cause.
The most interesting and entertaining aspect of the show involved the UW-Green Bay basketball players, because they added their own flavor by dancing down the runway. The personalities of the players helped to put a picture in the audience’s mind of what the clothes were about. The atmosphere sent a message that if you have what I have you can be fun, cool and likable just like me. The show defiantly had an urban feel with hip-hop bumping through out the show and many of the clothes stayed within that same parameter.
What we know of fashion shows today started in the 1940’s by Eleanor Lambert and it was called “Press Week”. The main purpose was to get American designers publicity and to rely less on France for fashion guidance. Fashion shows tend to focus more on the designers not just the label.
This was my first live fashion show. I have seen them on TV and on the internet and the difference is this show was about the shops and not the labels or the designers. Plus, during this show the announcers gave me the 411 on everything that was modeled. “Hey, that short boxy jacket is totally me. I have to go to Flow.” And I consider that to be pretty effective advertising.
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