Introduction to Mass Communications Sec 001
Location Activity: Fashion for Hope
On Saturday October 6th, 2007 my group members and I attended a fashion show, called Fashion for Hope. The fashion show was the first annual Fashion for Hope show. It was dreamed up by Kathy Koehne who wanted to bring together two main elements in the show: community outreach and involvement by diverse students on campus. Kathy is a student at the University of Green Bay and came up with the idea by herself and had the help of many hard working volunteer's to execute the idea. The show benefited the Freedom House of Green Bay. This is a great example of how mass communication can be used in order to better the community as well as bring people together.
One of the major means of mass communication in the show was advertising. When you walked into the Weidner Center, you were handed a pamphlet outlining the events of the fashion show as well as telling you who the money was benefiting and which student organizations were involved in sponsoring. When the show started every outfit was commented on by either Ronald Morris or Mai Lo Music, and we were told who designed the outfit and where you could purchase it. This is a perfect example of good advertising and good public relations; we were directed to the source of the object to purchase it.
The purpose of the fashion show was to support a cause. The cause was the Freedom House of Green Bay which is a home for battered women and children. Everyone who attended the event payed ten dollars and received a free gift bag at the door courtesy of Mary Kay Cosmetics. This was a good advertisement for Mary Kay. Giving free gifts allows the customer to sample a product which if it's a good product, the customer will end up buying. When you got to the fashion show there was the DJ booth with advertisements for his services as well as a phone number to call in case of interest.
After the show was all said and done Fashion for Hope had raised around seven hundred and fifty dollars for the Freedom House.
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