Some commercial are memorable because they are hilarious, thought provoking or even sexy and provocative, but one commercial or should I say, campaign sticks in my head because it is just plain disgusting. Hardees commercials involve men and women eating like savage beast. Scarfing down burgers and fries as if they have not eaten in weeks, mouths wide open while eating and speaking.
The individual’s drip and drop food all over the floor and themselves, either leaving the food where it falls or licking the mess up. Smacking lips, licking fingers, groaning and grunting, these seem to be the chosen sights and sounds of the prototype Hardees customer. I find it not just plain unappetizing but nauseating. http://www.youtube.com/watch?v=P82hABWq1To
Hardees has one thing going for them and that would be they have a very specific targeted customer, the testosterone-filled male species. McDonalds is family marketed, subway is healthy and Wendy’s has a homemade quality. Hardees is not the family man or the health conscious man, but the caveman type.
They advertise massive burgers, like the 6 pound burger which contains like 150 grams of fat. Their weakness is they have alienated other potential consumers. Hardees persona is not kid friendly and most of the commercials objectify women. And if there is anything on the menu that will not leave you at risk for a heart attack, they sure don’t advertise it. http://www.youtube.com/watch?v=AprOhgRIcqY.
The individual’s drip and drop food all over the floor and themselves, either leaving the food where it falls or licking the mess up. Smacking lips, licking fingers, groaning and grunting, these seem to be the chosen sights and sounds of the prototype Hardees customer. I find it not just plain unappetizing but nauseating. http://www.youtube.com/watch?v=P82hABWq1To
Hardees has one thing going for them and that would be they have a very specific targeted customer, the testosterone-filled male species. McDonalds is family marketed, subway is healthy and Wendy’s has a homemade quality. Hardees is not the family man or the health conscious man, but the caveman type.
They advertise massive burgers, like the 6 pound burger which contains like 150 grams of fat. Their weakness is they have alienated other potential consumers. Hardees persona is not kid friendly and most of the commercials objectify women. And if there is anything on the menu that will not leave you at risk for a heart attack, they sure don’t advertise it. http://www.youtube.com/watch?v=AprOhgRIcqY.
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