Research Activity: Ad That Doesn't work and Irks Me!

I am big fan of McDonalds. I love Big Macs, McFlurrys, MgNuggets, Fries, pretty much everything on the menu. But one thing about McDonalds is that no how the food is advertised, almost everyone knows that McDonalds is terrible for you, and that eating it consistently can give you serious health risks down the road. The food is loaded with fat, calories, sodium, and pretty much everything that is unhealthy for you.

So that is why I couldn't believe I started seeing Donald Driver, wide receiver for the Green Bay Packers, in all these McDonalds commercials showing down a Quarter Pounder and french fries. With the childhood obesity epidemic sweeping the United States, why would a Green Bay Packer Player, someone who kids love and idolize, be promoting the very thing that is causing kids in the United States to be so fat? It's obvious that Donald Driver doesn't eat McDonalds all the time, because if he did he would look more like Gilbert Brown, but young kids will think that if Donald Driver eats McDonalds, then I should eat McDonalds too.

The thing that obviously works for this ad campaign is that it is local, so everyone who sees the commercial know exactly who he is, and is more than likely a Packers fan, so the commercial will definitaly draw attention. Also, Wisconsin is one of the fattest states in America, so alot of Wisconsinites already eat McDonalds.

Another irk of mine that works for the ad is that it says to stop in today, and receive a limited Supersized cup with Donald Driver on it. So if the crazy fans want the special edition cup, they have to Supersize thier meal, which only speeds up the heart disease and diabetes process for the obese children.

Hopefully America will eventually stop advertising this way, and kids in America will have a chance to live to see their kids graduate, get married, and have grandchildren. The way McDonalds lures these mindless bottomless pits for fast-food needs to be stopped. America needs to get healthy, and that will never happen with commercials like this airing for all kids to see.